Visit Malaysia Year 2020

The year 2020 holds a special place in the heart of all Malaysians as we reflect and celebrate all our successes and challenges in transforming a once colonial land, into a thriving, multicultural and dynamic country. For a country rich in culture and natural wonders as our beloved Malaysia, tourism can certainly be a great economic pillar. Improving the sustainability of tourism, arts and culture in Malaysia is this a responsibility of paramount importance.

“Tourist arrivals have increased steadily and Malaysia has truly become popular and able to hold our own against other global destinations,” Dr Mahathir said during the launch of the Visit Malaysia 2020 campaign logo 

Knowledge of Resources and Visitor

Resources

• Describes natural and man-made attractions, infrastructure, services, and the conditions that attract tourists to an area and may contribute to the formulation of a tourism destination

Visitor

• Any people visiting a country other than that in which he/she has his usual place of residence, for any reason other than following occupation remunerated from with country visited and remaining at least 24 hours.

These two elements play such a vital role in order to develop and pursue the objectives of Visit Malaysia Year 2020. You guys can check this out for further information - http://vm2020.malaysia.travel/

There 4 kinds of interpretation resources which is places, objects, events and people.

Places - place a visitor would spend their time the most, and main attraction to visit out of his/her origin place. In VMY2020, there are numerous of destinations that being offered to any kind of visitor. 

National Park, Kuala Tahan, Pahang
Suits for Eco-Traveler

MyTown Kuala Lumpur Shopping Mall, Kuala Lumpur
For the shopaholics!

Objects - tangible resources that give impact for the visitor to experience the unique multicultural that being offered in Malaysia. Apart as being resources, it act as the " living proof " for the visitors.

Kuda Kepang usually in Johor

Called as Wau Bulan by Kelantanese 

Events - it is also an attraction that could attract visitors interest since Malaysia rich with diversity of ethnics, races and religions. Check this website to get overview of events planned along all the year in VMY2020 - http://vm2020.malaysia.travel/events-happenings

Peson - usually impomptu to gain resources from the local people.

Methods in Collecting Resources

The Interpretive Process Model 

Step 1 : Select a Tangible Place, Object, Person or Event that you want the audience to care about

• This VMY2020 campaign focuses on ecotourism, arts and culture, befitting with the National Ecotourism Plan 2016-2025 and the National Culture Policy which places the ecotourism, arts and culture as the main focus and the path forward in the development of the tourism industry in Malaysia.

Step 2 : Identify intangible meanings

Tun M launche VMY2020 logo

• In order to connect personally to the resource, the winning logo incorporates various recognisable icons of Malaysia such as the hornbill, the bunga raya, the wild fern and colours of the Malaysian flag. Together, they represent the diversity of Malaysia’s culture, heritage, flora and fauna as well as experiences offered as a holiday destination.

Step 3 : Identify universal concept

• Which is mean it could be relevant to almost anybody, either outbound tourist or inbound tourist. Domestic tourism is also a key contributor to the economy. A total of 78.2 million domestic tourists were recorded in 2018 with a growth of 10.9% from the previous year, while domestic tourism expenditure registered a growth of 11.7% in 2018 with RM60.4 billion.

Step 4 : Identify audience

• According to research made by Tourism Malaysia,  the first quarter performance of 2019 also showed growth in tourism revenue which reached RM21.4 billion, a surge of 16.9% compared to the same period the year before. In 2018, with 25.8 million tourists visiting our shores, Malaysia secured 15th place among countries with the highest number of tourist arrivals. Meanwhile, Malaysia ranked No. 21 among countries with highest tourism revenue, bringing in RM84.1 billion in tourism revenue in 2018

Step 5 : Write a theme statement

• A brilliant theme that being chosen for the VMY2020, "Malaysia, Truly Asia" captures and defines the essence of the country's unique diversity. It sums up the distinctiveness and allure of Malaysia that make it an exceptional tourist destination.